// guide
The best landing page examples, scored
Everyone links the same “great” landing pages, but nobody grades them. We ran 80 well-known SaaS pages through a fixed conversion rubric (7 weighted criteria, each tied to a real element). Here are the top performers, with what each gets right, and what even they leave on the table.
Top 10 by conversion score
- 🥇
plausible.ioHero nails the promise; CTA clarity and friction are solid.88 - 🥈
carrd.coFreemium clarity is strong; friction at signup moment is the gap.87 - 🥉Ssynthesia.ioHero is strong; CTAs scattered and competing; proof is excellent but friction unclear.82
- 4
fly.ioHero nails it; friction and proof are the gaps.81 - 5
resend.comHero nails it; friction and proof are the gaps.81 - 6
todoist.comHero nails the promise; fix proof placement and form friction.81 - 7
gumroad.comHero nails the promise; proof is strong but scattered; friction is low.78 - 8
huggingface.coHero nails the promise; secondary CTAs dilute focus from core signup.77 - 9
canny.ioHero nails the outcome; CTAs are clear but competing links bleed attention.76 - 10Ppodia.comClarify the core promise; tighten the hero copy.75
See the full ranking on the leaderboard or every breakdown under teardowns.
What the best landing pages have in common
- A hero that leads with the visitor's outcome, not the company or category.
- One primary CTA whose label names the result, not a generic 'Get started'.
- Specific, credible proof above the fold: real numbers, names, or logos.
- Low friction: you understand the value before being asked to commit.
- A distinctive, crafted look that signals the product is real, not a template.
Notice that even the best pages rarely break 70. A clean design isn’t the same as a converting one, and the rubric grades for conversion, not polish.